Jared Cole is a co-founder of B4.ai with a passion for AI integration and its potential to solve complex problems and create new opportunities. As the former Digital Strategist at Blak Digital, he developed a keen interest in delivering creative design and technology solutions in an ethical, culturally safe, and socially responsible manner. This commitment aligns with his focus on ESG (Environmental, Social, and Governance) principles and cultural formalities.

Jared’s background includes experience as an Order Specialist at Cole Supplies, where he managed the successful delivery of products to corporate and government clients.

He is currently expanding his expertise by pursuing a double degree in Management at the University of Western Australia’s School of Commerce (Business School) and Indigenous Knowledge, History, and Heritage through the School of Indigenous Studies. He is also a graduate of Trinity College, Perth.