Bernard Chia is a business owner and digital marketing leader with over two decades of experience driving innovation and success. As the founder of ALYKA, Perth’s multi-award winning digital marketing agency, Bernard has pioneered work in User Experience (UX), complex website development, marketing automation, and CRM systems like HubSpot.

Under his leadership, ALYKA achieved remarkable growth and earned multiple accolades, including being a three-time AFR Fast 100 Starter and a Telstra Business of the Year finalist. Bernard’s entrepreneurial spirit earned him a spot in Business News’ 40under40.

With over two decades of experience and a proven track record of driving success for businesses, government entities, and not-for-profits, Bernard is committed to empowering organisations of all shapes and sizes to scale and thrive. As the founder and director of Six Pack CEO, Bernard offers NED (Non-Executive Director) and Fractional CMO services, delivering independent, unbiased, and strategically aligned solutions tailored to each organisation’s unique goals.

Beyond his business ventures, Bernard serves as the Immediate Past President of the Australia Malaysia Business Chamber of WA, a not-for-profit organisation dedicated to strengthening trade and investment ties between Western Australia and Malaysia. Through his dynamic leadership, Bernard continues to bridge markets, foster collaboration, and deliver impactful results.

Bernard also serves on the Board of Meridian Global Foundation as Partnerships Director, where he focuses on building strategic relationships and sponsorship opportunities to advance the foundation’s mission of giving, leadership, and community impact.